The Website Foundation

Website + local search audit for construction businesses

Website Inspection Report

Rate each item to see how your website stacks up across five areas that drive search visibility and leads.

Pass (2)

In place and working well

Needs Attention (1)

Partially in place or needs improvement

Action Required (0)

Missing or needs to be addressed

Section 1

Directory Listing Visibility

Google Business Profile + directory listing review

0 / 10

  • Google Business Profile appears when searching for the business name.

  • Google Business Profile has accurate business name, phone, website, hours, and address or service area.

  • Google Business Profile includes relevant categories, services, and project photos.

  • Business information is consistent across relevant directories.

  • Reviews are positive, recent, and responded to.

Section 2

SEO Best Practices

Titles, descriptions, headings, images + broken links

0 / 10

  • Main pages have unique, clear meta titles that reflect services and locations.

  • Main pages have helpful meta descriptions.

  • Important pages have clear headings that describe the service or topic.

  • No major 404 errors or broken internal links are found.

  • Images use appropriate file sizes, descriptive file names, and alt text where needed.

Section 3

Indexability + Accessibility

Can search engines and potential customers access the site?

0 / 10

  • Important service and location pages are indexable and not blocked.

  • Website uses HTTPS and loads securely.

  • Navigation links are crawlable and easy to follow.

  • Basic accessibility elements are present, including readable text, descriptive image alternatives, and clearly labeled buttons.

  • Website works well on mobile, making it easy to read, call, and submit an inquiry.

Section 4

AI Search Readiness

Is the website easy for search engines and AI tools to understand?

0 / 10

  • Website clearly explains what the business does, who it serves, and which areas it covers.

  • Key services have dedicated, easy-to-scan content.

  • FAQs answer common customer questions about projects and services.

  • Content clearly explains project types, the estimate process, timelines, pricing factors, and next steps.

  • Business information is consistent across the website, Google Business Profile, and directory listings.

Section 5

User Experience + Lead Conversion

Can a potential customer understand the services and request an estimate?

0 / 10

  • Homepage quickly explains the company’s services and the types of projects it handles.

  • Location and service area are easy to understand.

  • Services are clearly organized so customers can find what they need.

  • Calls to action are obvious, such as request an estimate, schedule a consultation, or call the team.

  • Trust signals are present, such as customer reviews, completed projects, team information, and applicable licenses, insurance, or certifications.

Total Website Inspection Score

0 / 50

0 of 25 items rated

Want an expert to run the inspection for you? We'll score your site and show you what to fix first.